A university design student has come up with an innovative way to deliver a sobering drink drive message to young people as part the 2017 Re:act project.

Lucy created the ‘Give your liver longer’ road safety message, focusing on creating awareness around how long the body takes to process alcohol. Lucy was yesterday named the winner of Re:act 2017 after nine Swinburne University Communication Design Honours students presented their campaign ideas at Melbourne strategic marketing and creative agency Hard Edge.

‘Give your liver longer’ – a sobering ‘morning after’ drink drive message for young people